The Challenge
A well-located 120-room city hotel running at 68% occupancy but surrendering nearly half of its revenue to OTA commission. The website converted at 1.1% and the reservations team was taking orders, not closing them.
What SAS Did
- Rebuilt the booking engine flow and rate parity messaging
- Launched a direct-only offer architecture and metasearch presence
- Introduced reservation conversion scripts and call coaching
- Automated abandoned-booking recovery and pre-arrival upsell
Before → After
The movement in the numbers.
Direct revenue
€3.9M€4.7M
+21%Website conversion
1.1%2.4%
+118%OTA commission
€820k€710k
−13%Call conversion
31%44%
+13ptBeforeAfter
Direct revenue (€k / month)Wk 1Wk 3Wk 6Wk 9Wk 12
"For the first time, the cheapest channel became our strongest. The team owns it now."
[Client quote placeholder — General Manager, City Hotel]
The 90-Day Model
Your next 90 days could change the economics of your hotel.
Start with a confidential performance review. We work free for the first 90 days — you continue only once the improvement is visible in the numbers.