The Challenge
A four-property boutique group with inconsistent commercial practice across hotels and a collective OTA dependency approaching 60% of roomnights.
What SAS Did
- Designed a central reservations and shared services structure
- Standardised direct-booking offers across the portfolio
- Built a group loyalty and repeat-guest program
- Introduced board-ready portfolio reporting
Before → After
The movement in the numbers.
OTA dependency
58%44%
−14ptDirect share
29%41%
+12ptRepeat guests
18%26%
+8ptBlended commission
16.2%12.9%
−3.3ptBeforeAfter
Channel share (%)"One commercial standard across four hotels. The board finally sees like-for-like."
[Client quote placeholder — Managing Director, Boutique Group]
The 90-Day Model
Your next 90 days could change the economics of your hotel.
Start with a confidential performance review. We work free for the first 90 days — you continue only once the improvement is visible in the numbers.